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The Old Product Loop Is the New Bottleneck

AI has made it dramatically cheaper to get software to a working version, but most companies still plan like building is the expensive part. The new bottleneck is the product loop: forming sharp hypotheses, living inside the user experience, fixing friction as it appears, and feeding evidence back into the roadmap faster than ticket-based planning allows.
Blog

The Old Product Loop Is the New Bottleneck

Aleks Haugom
Senior Manager of GTM
at Harper
May 19, 2026
Aleks Haugom
Senior Manager of GTM
at Harper
May 19, 2026
Aleks Haugom
Senior Manager of GTM
at Harper
May 19, 2026
May 19, 2026
AI has made it dramatically cheaper to get software to a working version, but most companies still plan like building is the expensive part. The new bottleneck is the product loop: forming sharp hypotheses, living inside the user experience, fixing friction as it appears, and feeding evidence back into the roadmap faster than ticket-based planning allows.
Aleks Haugom
Senior Manager of GTM
AI has made it dramatically cheaper to get software to a working version, but most companies still plan like building is the expensive part. The new bottleneck is the product loop: forming sharp hypotheses, living inside the user experience, fixing friction as it appears, and feeding evidence back into the roadmap faster than ticket-based planning allows.

Download

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AI has made it dramatically cheaper to get software to a working version, but most companies still plan like building is the expensive part. The new bottleneck is the product loop: forming sharp hypotheses, living inside the user experience, fixing friction as it appears, and feeding evidence back into the roadmap faster than ticket-based planning allows.

Download

White arrow pointing right
AI has made it dramatically cheaper to get software to a working version, but most companies still plan like building is the expensive part. The new bottleneck is the product loop: forming sharp hypotheses, living inside the user experience, fixing friction as it appears, and feeding evidence back into the roadmap faster than ticket-based planning allows.

Download

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