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Harper Announces Cat-Inspired Rebrand to Showcase Enhanced Agility

Harper unveils a cat-inspired rebrand to highlight agility, precision, and scalability—mirroring its powerful data and web performance solutions in a fast-paced digital world.
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Announcement

Harper Announces Cat-Inspired Rebrand to Showcase Enhanced Agility

By
Harper
March 31, 2025
By
Harper
March 31, 2025
By
Harper
March 31, 2025
March 31, 2025
Harper unveils a cat-inspired rebrand to highlight agility, precision, and scalability—mirroring its powerful data and web performance solutions in a fast-paced digital world.
Harper

To our loyal developers, partners, and fellow dog people:

We may be agile, but not that kind of agile. On April 1st, we announced a cat-inspired rebrand. It was sleek. It was mysterious. It was...a total joke. That’s right—April Fools! Harper remains a proud dog company. We value loyalty, speed, and the occasional zoomies—not knocking things off the counter at 3am.

No cats were harmed in the making of this prank. And yes, furballs are still welcome—as long as they know who’s a good platform.

The Harper Team 🐶


Denver, CO – April 1, 2025
– Harper is excited to unveil a bold new direction with a cat-inspired logo and brand identity, reflecting the company’s focus on agility, precision, and scalability. This shift aligns with Harper's ongoing commitment to providing high-performance data and application solutions that help businesses thrive in a fast-paced digital world.

“Cats are agile, independent, and precise—qualities we value deeply at Harper,” said Stephen Goldberg, CEO of Harper. “Our platform, like a cat, adapts to diverse environments, ensuring fast, reliable web performance across geo-distributed clusters.”

Krista Goralczyk, Principal Solution Architect at Harper says
"Harper has swapped out our dog logo to fully embrace the spirit of helping cat owners globally. Eliminate the complexity of herding cats worldwide, and keep them in geo-distributed clusters. We'll provision the clusters for you with as much wet food, dry food, and cat nip as needed."

The new branding is more than just aesthetic; it represents a fundamental shift in how Harper continues to help customers optimize their web performance. With the upcoming Harper 4.5 release, businesses have faster data access and increased efficiency, reducing load times and improving key metrics such as "LCP" (Lost Cat Percentage) and boosting "CWV" (Cats With Vocation).

“As cats excel at quick, seamless transitions, Harper’s platform delivers similar performance across global environments,” said Drew Chambers, EVP of Marketing. “This rebrand highlights our focus on providing solutions that are as fast and adaptable as the cats that inspired them.”

Harper continues to lead the way in delivering precision and scalability for businesses, ensuring they remain ahead in the competitive digital landscape.

About Harper:
Harper is a high-performance data and application platform designed to streamline data access and improve web performance. With its cat-inspired rebrand, the company is committed to helping businesses navigate the digital world with speed, flexibility, and reliability.

For media inquiries, please contact:

April Burghardt

PR & Communications 

april@harperdb.io

646-246-0484

To our loyal developers, partners, and fellow dog people:

We may be agile, but not that kind of agile. On April 1st, we announced a cat-inspired rebrand. It was sleek. It was mysterious. It was...a total joke. That’s right—April Fools! Harper remains a proud dog company. We value loyalty, speed, and the occasional zoomies—not knocking things off the counter at 3am.

No cats were harmed in the making of this prank. And yes, furballs are still welcome—as long as they know who’s a good platform.

The Harper Team 🐶


Denver, CO – April 1, 2025
– Harper is excited to unveil a bold new direction with a cat-inspired logo and brand identity, reflecting the company’s focus on agility, precision, and scalability. This shift aligns with Harper's ongoing commitment to providing high-performance data and application solutions that help businesses thrive in a fast-paced digital world.

“Cats are agile, independent, and precise—qualities we value deeply at Harper,” said Stephen Goldberg, CEO of Harper. “Our platform, like a cat, adapts to diverse environments, ensuring fast, reliable web performance across geo-distributed clusters.”

Krista Goralczyk, Principal Solution Architect at Harper says
"Harper has swapped out our dog logo to fully embrace the spirit of helping cat owners globally. Eliminate the complexity of herding cats worldwide, and keep them in geo-distributed clusters. We'll provision the clusters for you with as much wet food, dry food, and cat nip as needed."

The new branding is more than just aesthetic; it represents a fundamental shift in how Harper continues to help customers optimize their web performance. With the upcoming Harper 4.5 release, businesses have faster data access and increased efficiency, reducing load times and improving key metrics such as "LCP" (Lost Cat Percentage) and boosting "CWV" (Cats With Vocation).

“As cats excel at quick, seamless transitions, Harper’s platform delivers similar performance across global environments,” said Drew Chambers, EVP of Marketing. “This rebrand highlights our focus on providing solutions that are as fast and adaptable as the cats that inspired them.”

Harper continues to lead the way in delivering precision and scalability for businesses, ensuring they remain ahead in the competitive digital landscape.

About Harper:
Harper is a high-performance data and application platform designed to streamline data access and improve web performance. With its cat-inspired rebrand, the company is committed to helping businesses navigate the digital world with speed, flexibility, and reliability.

For media inquiries, please contact:

April Burghardt

PR & Communications 

april@harperdb.io

646-246-0484

Harper unveils a cat-inspired rebrand to highlight agility, precision, and scalability—mirroring its powerful data and web performance solutions in a fast-paced digital world.

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Harper unveils a cat-inspired rebrand to highlight agility, precision, and scalability—mirroring its powerful data and web performance solutions in a fast-paced digital world.

Download

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Harper unveils a cat-inspired rebrand to highlight agility, precision, and scalability—mirroring its powerful data and web performance solutions in a fast-paced digital world.

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